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Customer Acquisition Lead Generation with AI

If you struggle with customer acquisition contact   we can solve it for you!

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Almost every company struggles with customer acquisition. For some it can halt growth or even kill the business. We get it, and we feel your pain. Combining 30 years of online marketing, with time spent at both Google and Amazon, let us be your guide. CustomerGen will quickly and efficiently grow your business using the best AI marketing tools available.

Key Features

Grow your business: Smarter, Faster & Better with AI

Unlock the power of AI-driven marketing—acquire more customers and leads using the latest tools and tactics.

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  • Landing Pages
  • Funnels
  • Lead Forms
  • Appointment Setter
  • Deal Closing
The complete New Business Generator

AI powered, effective, highly optimized ensuring every new customer generates high ROI and LTV.

Qualified Leads
Boost your business growth with our
cutting edge system. Accelerate growth efficiently and effortlessly
Increase Customer Acquisition
+500%
Highly qualified leads

Let AI help qualify leads and prospects so you don't have to. Let AI book appointments and answer questions so you just get the best customers and disqualify the rest.

  • Phone Calls
  • Email
  • Text Messages
  • DMs
  • Social Media
  • SEO
Multi-Channel Marketing

From phone, to email, to text, to chat, to blogs, to social posts; create all types of content and outreach effortlessly.

  • Calls-to-Action
  • Ad Copy
  • Content Hooks
  • Video Scripts
  • Blog Topics
  • SEO Keywords
Creative Generation

Get fresh, high-performance content targeted to your business audience.

  • Highly trained AI for your business…
    1
  • Maintain deal flow…
    2
  • Move quickly to close…
    3
AI Follow-up In Minutes - 24h/7d

Maintain coherence and logical flow for engaging, easy-to-read content.

Global Reach Made Easy

Don’t miss great customers waiting to hear from you through: Multiple Top Sources

Acquire new customers. Engage your target market – without the headache.

Hyper-Targeted Ad Buys

Hyper-targeted ad buys deliver personalized content to niche audience segments based on specific interests, behaviors, and locations. This precision increases relevance, engagement, and ROI, maximizing ad spend by connecting with qualified leads likely to convert.

Landing Page Funnels

Landing page funnels guide visitors through a conversion path using compelling calls to action and relevant content, optimizing the user journey for specific outcomes like lead capture or sales.

Automatic Lead Follow-up and Qualification

Automatic lead follow-up and qualification uses AI and automation to score prospects based on behavior, ensuring timely, personalized engagement and prioritizing high-potential leads for sales teams.

Integrated Solutions

Power Up Your Customer Acquisition with AI Integrations

Enhance your marketing with seamless AI integrations. Connect to leading tools for targeting, qualification, follow-up, and Deal Closing —all in one place.

Founder
Norm Nielsen

At the forefront of AI-powered lead generation and customer acquisition, backed by 30 years of online sales and marketing experience. A former Google and Amazon Ad Exec with a decade of expertise in SMB marketing and sales.

Industry Leading Information

The latest information regarding AI-Powered Lead Generation

All AI Tools & Technology Case Studies & Results Industry Trends & Future Outlook Strategy & Best Practices
Pricing Plans

More Qualified Leads. Less Guesswork. Let’s Get Started.

Every business is unique. Let’s build a custom lead generation strategy that fits YOUR goals, market, and sales capacity.

[Schedule Your Free 30-Minute Lead Gen Analysis Call]

Or call us: (415) 683-3332

Digital Foundation
$297/month

$297 one time set-up fee + Volume dependent costs: Email (typically under $50 per month)

Click Here To Get Started
Conversion Engine
$597/month

$997 one time set-up fee + Volume dependent costs: SMS, Email and AI Workflows (typically under $100 per month)

Click Here To Get Started
Authority & Scale
$1,497/month

$2997 one time set-up fee + Volume dependent costs: Media, SMS, Email and AI Workflows

Click Here To Get Started
FAQs

Got Questions?
We’ve Got Answers.

Find quick answers or contact us to learn more.

1. How much does AI lead generation cost?
Our pricing is designed to be flexible and scale with your business. Of the three main approaches we prefer the hybrid model as it spreads the performance responsibility more evenly between CustomerGen and the client:

Monthly Retainer: $3,500-$8,500/month depending on campaign complexity, number of target segments, and lead volume goals

Cost-Per-Qualified Appointment: $100-$500 per qualified appointment (varies by industry, quantity and stage at hand-off)

(Our Preferred Arrangement) Hybrid Model: Lower base fee ($1,500-$3,00/month) plus performance bonuses for qualified appointments. Plus the cost of media.

For most companies, we recommend starting with our Growth Package at $2,000/month, which includes, a CRM, AI-powered 3-channel outreach, and appointment setting services. We'll discuss your revenue goals, customer lifetime value, and sales capacity during our discovery call to recommend the best fit for your budget and objectives.
2. How quickly can we expect to see results?
Here's our typical timeline:

Week 1-2: Campaign setup, ICP refinement, and initial AI training on your ideal customer data

Week 2-3: First qualified leads start flowing into your pipeline

Week 3-4: First booked sales meetings/calls with prospects

Month 2-3: Campaign optimization based on performance data; lead quality and volume improve

Month 3+: Consistent, predictable lead flow and refined targeting

Most clients see their first qualified conversations within 2-3 weeks. However, your specific timeline depends on factors like your sales cycle length, industry competitiveness, and how quickly your team can follow up with leads. We provide weekly performance reports so you always know what's working and what we're optimizing.
3. How do you ensure lead quality—not just quantity?
Lead quality is our top priority. Here's our multi-layer qualification process:

AI-Powered Screening:
Behavioral signals (website visits, content engagement, email interactions)
Firmographic data verification (company size, revenue, location, industry)
Technographic analysis (what tools they use that complement yours)
Intent data (actively searching for solutions like yours)

Human Validation:
Our team reviews AI-identified leads before they reach you
We verify decision-maker roles and contact information
Pre-qualification calls available for high-ticket services

Your Custom ICP:
We work with you to define specific qualification criteria
Only leads meeting your minimum requirements are passed along
Continuous feedback loop: you rate lead quality, we adjust targeting

Quality Metrics We Track:
Lead-to-meeting conversion rate (target: 15-25%)
Meeting-to-opportunity rate
Customer acquisition cost vs. lifetime value

We'd rather send you 20 highly qualified leads than 100 tire-kickers. Our success is measured by deals closed, not just lead volume.
4. Do we need a large sales team to work with you?
Absolutely not. In fact, most of our San Francisco SMB clients have lean sales operations—often just 1-3 salespeople, or even a founder handling sales.

We're designed to work with small teams:

Lead Nurturing Handled: Our AI continues nurturing leads that aren't ready to buy yet, so your team only talks to prospects ready for a conversation

Meeting Scheduling: We can handle initial calendar booking, so leads arrive as confirmed appointments

Batched Delivery: We can deliver leads in manageable batches (5-10 per week) to avoid overwhelming your team

Sales Enablement: We provide conversation guides, objection handlers, and talking points for each lead

Minimum Requirement:
Someone who can spend 5-10 hours/week following up with qualified leads and taking sales calls. If you're handling sales yourself right now, our system actually frees up your time by eliminating cold prospecting, so you focus purely on closing.

Many clients tell us we're like adding a full-time SDR (Sales Development Rep) to their team—without the $70K+ salary and overhead.
5. What makes your AI approach different from traditional lead generation?
Great question. Here's what sets AI-powered lead generation apart:

Traditional Approach Limitations:
-Manual list building (outdated data)
-Generic, spray-and-pray outreach
-No learning or optimization
-Limited personalization at scale
-High cost per lead

Our AI-Powered Difference:
1. Predictive Intelligence:
Our AI analyzes thousands of data points to identify prospects most likely to convert—not just anyone matching basic criteria. It learns which companies are entering buying cycles before they raise their hand.

2. Hyper-Personalization at Scale:
Each prospect receives customized messaging based on their industry, pain points, technology stack, and recent company activities—automatically generated but sounding authentically human.

3. Multi-Channel Orchestration:
AI coordinates outreach across email, LinkedIn, phone, and retargeting ads with optimal timing and sequencing for each prospect individually.

4. Continuous Optimization:
The system learns from every interaction—which messages work, what times get responses, which industries convert best—and automatically improves campaign performance over time.

5. Real-Time Data Enrichment:
We're not working from stale purchased lists. Our AI continuously validates and enriches prospect data from 50+ sources in real-time.

Real Impact:
Our clients typically see 3-5x higher meeting booking rates and 40-60% lower cost-per-qualified-lead compared to their previous traditional methods.
6. Will this integrate with our existing systems and processes?
Yes, seamless integration is built into our process. Here's how we work with your existing setup:

CRM Integration (Native Support):
Salesforce
HubSpot
Pipedrive
Zoho CRM
Close
Any CRM with API access or Zapier integration

What Gets Synced:
Qualified leads flow directly into your CRM pipeline
All interaction history, notes, and engagement data included
Lead scoring and qualification status automatically updated
Tasks/reminders created for your sales team

Implementation Process:
Week 1: Discovery call to understand your current tech stack and workflows
Week 2: Technical integration setup (typically 2-4 hours of your time needed)
Week 3: Testing and team training
Week 4: Live with full support

No Technical Expertise Required:
Our team handles the technical heavy lifting. If you're using spreadsheets or a basic system, we can provide a simple dashboard or upgrade you to a modern CRM at no additional cost.

Workflow Flexibility:
We adapt to how YOUR team works—whether that's daily lead digests via email, instant Slack notifications, or weekly batch deliveries. You tell us what works best, and we configure accordingly.
7. How do you target the right decision-makers in our specific industry/market?
Precision targeting is where our AI really shines. Here's our approach:

Phase 1: Deep ICP Discovery
We start with a strategy session to understand:
Your ideal customer's industry, company size, and location (SF Bay Area, regional, national)
Specific decision-maker titles (CEO, CTO, VP Operations, etc.)
Buying triggers (hiring, funding rounds, tech implementations, expansion)
Pain points and objections you typically encounter

Phase 2: AI-Enhanced Targeting
Our system then identifies prospects using:

Firmographic Filters:
Industry/NAICS codes
Company revenue and employee count
Geographic radius (crucial for SF local businesses)
Growth indicators (hiring, funding, expansion)

Decision-Maker Identification:
Role verification through multiple data sources
Actual decision-making authority (not just titles)
Recent job changes (new leaders often bring new vendors)

Intent Signals:
Companies actively researching solutions like yours
Recent website visits or content downloads
Technology installations indicating readiness
Competitive intelligence (using competitor tools that aren't working well)

Phase 3: San Francisco Market Expertise
We understand the Bay Area business landscape:
Tech startup ecosystem (SaaS, fintech, biotech)
Professional services (legal, accounting, consulting)
Retail and hospitality recovery post-pandemic
Cannabis, food/beverage, and other local industries

Validation:
Before launch, we show you a sample of 20-30 target accounts and decision-makers for your approval. You tell us if we're on target, and we adjust until it's perfect.

Ongoing Refinement:
Every two weeks, we review which types of prospects are converting best and shift resources toward your highest-value targets.
8. What are your contract terms and can we cancel if it's not working?
We believe in earning your business every month, not locking you into long-term commitments you might regret.

Our Contract Options:
Option 1: Month-to-Month (Most Popular for New Clients)
No long-term commitment required
30-day notice to cancel
Perfect for testing our services with minimal risk
Slightly higher monthly rate reflects flexibility

Option 2: 3-Month Agreement (Best Value)
15% discount vs. month-to-month
Recommended minimum to see optimized results
Cancel after 3 months with no penalty
Most clients continue well beyond this

Option 3: 6-Month Partnership
25% discount vs. month-to-month
Includes quarterly strategy reviews
Best for serious growth initiatives
Early termination available with 60-day notice (no additional fees)

Our Cancellation Philosophy:
If you're not seeing value, we don't want to keep charging you. We require:
30 days written notice (ensures smooth transition/handoff)
Exit interview to understand what didn't work (helps us improve)
Full data export of all leads, campaigns, and insights (you keep everything)

No Hidden Gotchas:
No setup fees to recoup
No penalties or termination charges
No post-cancellation clawbacks
Your data is YOUR data—we don't hold it hostage

Why We Offer Flexibility:
In our experience, clients who want to leave after 90 days either (a) weren't a good fit from the start, or (b) we failed to deliver value—neither scenario warrants trapping you in a contract. Our retention rate is 87% after 6 months because we deliver results, not because clients can't leave.
9. Do you offer a free trial or pilot program?
We offer something better than a traditional "free trial"—a 30-Day Proof-of-Concept Program designed specifically for cautious SMBs.

Here's How It Works:

Discounted Pilot Program: $1,500 (75% off our standard rate)

What's Included:
Full ICP analysis and target market research
AI campaign setup and configuration
30 days of active lead generation
Goal: Deliver 10-15 qualified leads in your pipeline
Weekly check-ins and performance reports
Full CRM integration

Why Not Completely Free?
Honest answer: Quality lead generation requires real investment in data, tools, and AI compute resources. Completely free trials attract tire-kickers, and we'd rather work with committed prospects. The $1,500 ensures both parties are serious and covers our hard costs.

Your Protection:
If we don't deliver at least 8 qualified leads meeting your criteria within 30 days, we'll refund your $1,500 AND give you a second month free. You risk nothing.

What Happens After 30 Days?
Option 1: You love the results → Transition to standard monthly pricing (your pilot fee is credited toward month 2)
Option 2: You need more time to decide → Extend the pilot another 30 days at the same discounted rate
Option 3: It's not a fit → Walk away, keep the leads, no pressure

Why This Works:
30 days gives you real leads to sell to and real data to evaluate. You'll know definitively whether our approach works for YOUR business, not just in theory.

Current Availability:
We only accept 3-4 pilot clients per month to ensure quality. If you're interested, let's schedule a fit call to see if you qualify.
10. What performance guarantees do you provide?
We put our money where our mouth is with concrete guarantees—because we're confident in our system.

Our Performance Guarantees:

✓ Minimum Lead Guarantee
Standard Promise: Minimum 25 qualified leads in your first 60 days, or we work for free until we hit that number
"Qualified" means: Meets your ICP criteria, verified contact info, engaged with outreach, expressed interest or booked a meeting

✓ Data Quality Guarantee
Promise: 95%+ email deliverability and less than 5% bounce rate
If data quality falls below this threshold, we'll credit your account 20% for that month

✓ Meeting Booking Guarantee (Available for qualifying clients)
Promise: Minimum 4 booked sales calls/meetings per month with decision-makers
This is available for clients with proven offers, clear value propositions, and responsive follow-up processes
If we fall short 2 consecutive months, you receive a 50% refund for that period

✓ 60-Day Money-Back Guarantee
Promise: If you're not satisfied with lead quality or volume in your first 60 days, we'll refund your last month's payment—no questions asked
You keep all the leads we generated

What We DON'T Guarantee (Being Honest):

❌ Closed Deals
We generate and qualify leads, but we can't control your sales process, pricing, product-market fit, or close rates. We'll help optimize, but closing is on your team.

❌ Specific Revenue
Too many variables outside our control (your average deal size, sales cycle length, conversion rates)

❌ Instant Results
Quality lead generation takes 3-4 weeks to ramp up. Anyone promising 50 leads in week one is selling junk data.

How We Enforce These Guarantees:
We track everything transparently:
Shared dashboard with real-time metrics
Weekly performance reports
Monthly account reviews
If we're trending below guarantees, we flag it proactively and add resources—you never have to demand it

Our Real Guarantee:
We succeed when you succeed. Our average client LTV is 18+ months, which only happens if we consistently deliver value. These guarantees aren't marketing gimmicks—they're how we've built trust with 50+ SMBs in the Bay Area.

Want It in Writing?
All guarantees are explicitly written into our service agreement. No fine print, no weasel words.

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